Personal Brand Building and Networking Essay Example | Topics and Well Written Essays - 1250 words

Personal Brand Building and Networking - Essay Example The author presents several core steps towards the development and control of a personal brand. Foremost, the author explicates that it is imperative for any individual, willing to create an appealing personal brand, to familiarize themselves with search engines to confirm whether the results that emerge prove a unique identity. The author of this article takes a technical stance when giving examples of useful tools used for cleaning up an individual’s web presence. This is to ensure that the emergent information that does not appeal to the individual disappears for new branding. Creating a reputation with handy tools online is the author’s next point. A personal website falls into this category. It is necessary to further claim personal web profiles and individual URL addresses on all, social interactive sites (Royse). Being active in networking is imperative for gradually creating a personal brand. Next, purchasing a unique domain is pertinent because the ownership av ails an opportunity to customize a person’s profile. Failure to secure a domain name leaves reputation in the possession of unknown parties, which may destroy a personal brand. Google Alerts aids in monitoring the individual’s website. The next useful step is creating a blog where sharing of individual perspectives and personal brands is easy. Blogs help in expanding personal networks beyond borders because it reaches many people, portraying expertise in various topics. Posting material that is helpful to counterparts and the entire world depicts social responsibility and progressive leadership qualities. The author stresses that personal brands, like company brands, deteriorate with time. A feedback loop is a channel through which an individual can obtain support, advice, and counsel from colleagues, family, and mentors (Royse). It enhances constant rejuvenation on an individual and establishes a tacit and unique personal brand. Personal Branding Wailen-Daugenti, in h er article, affirms that companies promote their brands to augment social awareness, visibility, popularity, and sales by giving instances of Apple and Nike companies that invest immensely in brand promotion. According to Daugenti, a personal brand offers individuals a chance to promote and highlight their careers. She points out that personal brand is pertinent because numerous recruiters use search software to perform track checks on their job candidates (Wilen-Daugenti). Social networking provides a diverse branding platform. She gives examples of how social networking hubs such as Twitter, Facebook, and Youtube have large numbers of subscribers. Personal brands depict how qualified an individual is to their potential customers, employers and recruiters. It is important to appreciate admirable brands of people that have succeeded in leadership and profession. People willing to establish their unique brands should network and interact with other people who can rate their brand (Wi len-Daugenti). Building a personal brand begins with listing skills, talents, accomplishments, goals, and individual traits that may be of use when perfective a personal brand. The author recommends the virtue of evaluating the brand periodically.  

Management Strategy Perspectives and Paradoxes Essay

Management Strategy Perspectives and Paradoxes - Essay Example In such environ, it is important for an organisation to find a 'differential aspect' of its product or service in order to survive the market competencies, otherwise the organisation will be driven out of the business ruthlessly. "Having a competitive advantage is like having a gun in knife fight". The paper explores this statement and illustrates the key factors through which a firm can attain this competitive gun while all the competitors remain fighting with their competitive knives. It goes for a gross understanding of the term 'competitive advantage', realising how it can be interpreted as 'a gun in the knife fight', plus analysing and examining a bunch of important issues underlying this concept. The focus of this paper remains to be the factors that need to be addressed by an organisation in its quest to dig out a competitive advantage to create and maintain its position in the market that is unbeatable for its competitors in a specific point in time. There happen to be several areas where a firm can manage to obtain a competitive advantage against its competitors. These areas are discussed in this paper with the help of the literature available on the given subject. "Having a competitive advantage is like having a gun in a knife fight". Consider a fight in which everybody has got a knife as weapon and using it in all ways to win the battle. During this fight, one of the fighters manages to acquire a gun. A gun in a knife fight implies having a weapon or an advantage through which any battle or competition could be won in way that nobody else could be able to claim victory for a long time. In the context of businesses, this statement entails having a competitive advantage or that aspect of an organisation, which can be utilised to fight the battle of competition and gain a superior weapon over other competitors. An exploration of this statement first of all lies in a profound understanding of the term competitive advantage and the necessary issues associated with it. The statement will be explored further in the paper after an illustration of what actually is meant by the term 'competitive advantage'. A competitive advantage is simply an aspect of the organisation that it possesses or offers to the customers. In order for an organisational aspect to constitute as a 'competitive advantage', it has to be unique in the market not adopted by any other current or potential firm in the market. This phenomenon can also be understood in the words of Barney (1991, p102) as, "a firm is said to have competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors". This value strategy can be in any form, as long as it is providing benefit to the customers and the organisation directly or indirectly. For instance, if a firm manages to produce its products at a lower cost than all other firms in the market, it is a direct benefit to the customer in the form of reduced prices and an indirect benefit to the organisation in the shape of enhanced sales. This can only become possible when the firm has identified uni que ways to lower the product costs, either unknown or inapplicable to other firms. Porter (1985, p3) illustrates the conception of competitive advantage as the ability of a firm to create value for its customers in a way that proposes more benefit

Why do the scientific community and the public have different views Essay

Why do the scientific community and the public have different views about the nature and validity of global climate change - Essay Example 457). These developments seemingly established the presence of several defects in climate science. Moreover, in the initial stages, the media was given to quoting scientists, with respect to global warming. As such, scientists were deemed to be the primary sources of such information. Subsequently, the media resorted to quoting politicians, interests groups and other entities who had a vested interest in the ramifications of this issue (Durfee & Corbett, 2005, p. 88). The media, with its penchant for sensationalism, had preferred to promote the view that there was considerable uncertainty regarding global warming. Furthermore, a small section of scientists disagree with the mainstream scientific evaluation regarding global warming. These individuals entertain various opinions regarding the cause behind this phenomenon. Some of these scientists declare that it has not been determined whether the primary cause of global warming is human activity (Haldar, 2010, p. 140). On the other hand, there are a few scientists who ascribe global warming to increased solar activity, cosmic rays, natural variation, ocean currents, or unidentified natural causes (Haldar, 2010, p. 141). Nevertheless, some of the studies on global warming have contended that the contemporary level of solar activity is at a maximum. This has been conjectured on the basis of sunspot activity and other factors. The Sun’s output can vary, on account of solar activity. Researchers, such as Solanki have held that solar activity for the past 6 to 7 decades could have been the greatest in eight millennia (Haldar, 2010, p. 141). However, they have declared that solar activity is not a significant contributor to the contemporary global warming. In addition, modern science presents its results as probabilistic and statistical data. Thus, there is no certainty, and this increases with the complexity of the phenomena being considered. A

Dans quelle mesure peuton dire que les in&#233galities de salaire Essay

Dans quelle mesure peuton dire que les inégalities de salaire existent toujours pour les femmes en France - Essay Example Au contraire, l'tude montre un cart d'entre 6% (ouvriers) et 68% (chefs d'entreprise) dans les salaires mensuels nets, moyennant 37% tous temps de travail confondus, et 24% pour les postes temps complets. La catgorie avec le moins d'carts est la catgorie des employs (entre 6 et 8%). Les moins bien payes touchent 91% du niveau de salaire des hommes, alors que les 10% les mieux rmunres n'en peroivent que 75% (Observatoire des ingalits 2006). En ce qui concerne la fonction publique, les plus rcentes tudes publies par l'INSEE (2004) montrent un cart de 20% dans le salaire annuel nets pour les postes temps complets. Tandis que les femmes cadres et des employes et ouvrires qui travaillent dans le secteur public gagnent nettement moins que les hommes (entre 20 et 25%), des professionnelles gagnent presque le mme salaire que leurs collgues masculins (20,400 contre 21,900). Ses statistiques sont controverses de par le fait que les vraies diffrences sont difficiles cerner. Dans certaines instances, le statut complexe de la femme franaise entre mre de famille et travailleur rendre difficile la tache de comparaison. L'volution des lois sur le travail (le SMIC par exemple) a fait que les femmes d'aujourd'hui gagnent plus que ses surs d'il y a un demi-sicle (Clark 2000, p.77), mais 80% des salaris qui gagnent le SMIC et moins sont des femmes (Maurin 2000). Cela ne dmontre pas une ingalit de salaire mais une ingalit dans le systme du travail. La culture franaise insiste sur la place primordiale de la femme la maison, en assurant la stabilit de la vie de famille. Puisque des femmes doivent penser aux enfants, soit elles ne poursuivent pas des tudes au-del du baccalaurat-qui leur donne accs qu'aux postes mal pays-o elles ne travaillent qu' temps partiel. Ces ingalits se rvlent par une infriorit de salaire dans des statistiques globales, mais ce qui est plus important retenir c'est que les horaires infrieurs effectus par les femmes ne sont pas reflts par les tudes, donc on ne peut que supposer un cart plus important que ceux reporter par des statistiques officielles. D'autre lment qui rend compliqu la question d'ingalits de salaire est la diffrence des qualifications entre hommes et femmes et leur concentration dans des diffrents secteurs et filires. Les femmes sont plutt concentres dans des filires avec des salaires bas (Gregory et Tidd 2000, p. 36), par exemple, elles sont plutt dans l'administration (secrtaires, rceptionnistes) et l'enseignement (surtout dans la maternelle). SelonMargaret Maruani, sociologue et directrice de recherche au CNRS, cela est la faute de l'ducation, ou les filles sont traditionnellement orientes vers des filires fminines tandis que des garons le sont vers des filires dites nobles telles que sciences conomiques (Maurin 2000). En outre des secteurs de salaire infrieur, les mres gravitent aussi vers les botes relativement petites et intimes (Gregory et Tidd 2000, p.36). En tudiant des secteurs quivalents, on trouve qu'en gnral les femmes occupent des postes moins qualifis que des hommes mme si maintenant elles ont plus d'accs aux mtiers qualifis (Maurin 2000). Mme quand elles se trouvent parmi les cadres suprieurs, son statut et par la suite son salaire n'est pas forcment la mme que ses collgues masculins. Maruani

Prostate Essay Example | Topics and Well Written Essays - 250 words

Prostate - Essay Example Benign prostatic hypertrophy is a nonmalignant growth of the prostate that is generated by overgrowth of the fibromuscular and epithelium flesh of the peri-urethral zone and the transition area. This illness is common in men aged fifty years and above. Its clinical presentation includes obstruction of urine flow, urethra compression, frequent urination, not being able to start urinating and leaking and urgency or dribbling (Zhou, Netto & Epstein, 2012). In regard to diagnostic testing, microscopic hematuria initial evaluation is done on a patient, the presence of palpable induration or nodularity of the prostate on digital rectal assessment reveals the condition. Prostate cancer does not cause any signs at all and can present at any level of the illness. In most cases, the cancer occurs in the prostate gland periphery and the signs arise when they have developed to compress the urethra or attack the sphincter. The prostate cancer presents in urinary tract obstruction (LUTS) symptoms. The LUTS is in three distinct groups associated with the post-micturition symptoms, storage of urine and voiding (Tewari, 2013). In regard to diagnostic testing, prostate cancer is diagnosed using imaging techniques such as MRI to detect tumors that are clinically significant. The treatment of prostatitis is difficult because of the presence of inhibited penetration of most antibiotics across prostatic epithelium and through the non-fenestrated prostatic capillaries to the infected fluids and tissues. The patient must be advised that the preferred drug is fluoroquinolone because of its quality of good penetration through the prostate. The time of antibiotic therapy is usually 2-4 weeks, and that depends on the severe nature of the illness. The patient is then reviewed for clinical symptoms and signs (Koda-Kimble & Alldredge, 2013). When patients suffer from mild symptoms of benign prostatic hypertrophy there no need for alarm but they should be

Auditing Assignment Example | Topics and Well Written Essays - 1000 words

Auditing - Assignment Example There are many factors reported in the profit and loss account that have affected the company's profit. The most prominent of them being increasing cost of sales and interest expenses. The major trends and tendencies in the company's financial position and performance for the current year as indicated by Adios Ltd's financial statements can be assessed with the help of the following factors: The company's balance sheet shows that the company has enhanced its investment in tangible asset by 84% whereas the investment in the intangible assets of the company has been reduced by 80%. But overall as compared to the previous year, the company's investment in total assets has been increased. Working capital is the capital, which remains with the company after accounting for all the current liabilities of the company out of its current assets. This capital is required by every company to meet its short-term obligations or liabilities without any hassles, whenever a need arises. Working capital can be obtained by subtracting a company's current liabilities from its current assets. The Adios Ltd's total current liabilities are about 25% of its total current assets, which shows a good working capital position for the company. The company's fiIncreased Long-term Borrowings The company's financial statements indicate that the company's long-term debts and borrowing has been increased to a great extent. As compared to the previous year, the company's long-term debts have been increased by about 7 times. Consequently, the company's interest expense has also been 6 times more than that of the previous year. Increased Sales According to the Adios Ltd's profit and loss account, the company's total sales are increased by 11.46% as compared to the previous year. Simultaneously, the company's cost of sales has also increased by 55%, which has resulted into a decline in the company's gross profit margin. Adios Ltd's gross profit margin was about 55% in the year 2004, which has decreased to 23% in 2005 despite of an increase in company's sales. Decreased Profit The company's profit margin for the year 2005 has declined by 30% as compared to that of the year 2004. Company has shown many factors responsible for this in the financial statements. The most prominent of which being the increasing cost of sales and increasing interest expense resulting from an increasing trend in the company's long-term debts and borrowings. INFORMATION IMPORTANT TO BE ASKED BY AN AUDITOR An auditor needs to obtain the following information from the company's management in order to gain a better insight of company's financi

Assignment in medicine Essay Example | Topics and Well Written Essays - 500 words

Assignment in medicine - Essay Example concerns, commitments, behaviors, and attitudes of the pharmacists on the delivery of drug treatment with the aim of attaining definite therapeutic results towards patient health and quality of life. These results are preventing a symptomatology or disease, slowing or arresting the disease process, reduction or elimination of a patient’s symptomatology, and the cure of a disease (Berenguer et al., 3939) The opportunity of the pharmacy’s to mature as a profession through accommodating its social responsibility to minimize drug-related mortality and morbidity is explored. Pharmacy has shown the apothecary function, but has not yet been reinstated to its erstwhile significance in medicinal care. Once the pharmacists deliver medicinal care to the patient, by establishing the treatment with a non-prescription acts or drugs within an institution on a given therapy, the standards of the pharmacist’s actions must fit in with state pharmacy principles founded on the International Pharmaceutical Federation (FIP) Guide to Good Pharmacy Practice. This can be enhanced through literature and research of the drug to determine which one is best for a particular situation. It is not adequate to give out the right drug or to deliver sophisticated medicinal services, nor will it be enough to invent new technical tasks. Pharmacists and their associations should stop viewing inward and st art readdressing their energies to the larger social good. In 1987, some 15,000 hospitalizations and 12,000 deaths due adverse drug reactions (ADRs) were conveyed to the Food and Drug Administration and several cases went unreported (Hepler, 1495). Drug-related mortality and morbidity are normally preventable, and medicinal services can minimize the length of hospital stays, the number of ADRs, and the cost of care. Pharmacists should abandon factionalism and implement pharmaceutical care that is patient-centered as their values of the practice. This in turn comprises of three functions: