Cadbury’s :: Business and Management Studies

Cadbury’s Departments Inside a business there are many different functional departments all created to help the company in its organizational methods. There are many different departments involved with Cadbury’s, as there are in any business all used for different functions. These are:  · Marketing and Sales  · Finance  · Administration and IT support  · Operations  · Research and Development  · Production  · Customer Services  · Human Resources Many of these all blend in together on the area of their focus but still all play an important part in the running of the business. The three departments that I will be focusing on are Marketing and Sales, Operations and Administration and IT support. Marketing and Sales The main things that are dealt with in the marketing and sales departments are:  · Market Research, both primary and secondary research  · Promotion  · Advertising  · Sales There are the four P’s of Marketing and Sales, Promotion, Price, Product, Place. Market Research Primary Research Market Research is identified as one of two, either primary research which is studies that have not taken place before or secondary research which is using research that has been carried out before. Primary Research involves things such as asking people questionnaires on their views and opinions of a particular product or sector. Many of these have taken place before for Cadburys and I have been asked in stores and around the Bournville site to fill out a quick questionnaire. I browsed the Cadburys website and found an online questionnaire referring to the site. See appendix . Secondary Research Secondary Research, otherwise known as desk research, is looking through information that all ready exists. This takes place often for Cadbury’s also as they always look through old information to discover what the customers want and how preferences have changed throughout the years. If information is collected from a book you must create a bibliography and write down the name of the book and the author so that you do not take credit for their work. See appendix . Promotion Promotion is making customers aware of their businesses products. There are many ways of doing this including; showing customers how it will meet there needs, persuading customers to buy the product, making sure customers know where they can purchase the product and the cost of it and of course giving information about the product. Promotion can also occur as testing a product out before you think of purchasing it or even lowering the prices as low as they can go to raise interest in them. In some cases promotion can even be the one on one explanation of the product and the support needed if problems arouse. See appendix . Promotion is seen everywhere like billboards, bus